Cart
0
BY SARA ARIPPOL
January always invites reflection with intention.
This new year, at TAMARA, we want to do more to connect with the women who wear our scarves: more presence, more listening, more shared moments.
As we step into this new chapter, we wanted to share five resolutions we’re holding close for 2026...
1. More in Person Moments
Because silk is meant to be felt, not just seen...
This year, we want to be more present. Physically. Silk has a language of its own: its weight, its softness, the way it moves with you. No screen can fully capture that, and we know it.
That’s why we want to come closer to you.
You’ll see us exploring more pop-ups, intimate retail moments, and in-person experiences where you can touch, try, and truly experience TAMARA.
And this is where you come in: If there’s a place you love, a city you think we should visit, or a space where you’d love to see TAMARA, we want to hear from you. This brand is about connection, and we want to meet you where you are.
2. More Design-Led Collaborations
Creating together, not just side by side...
Collaboration has always been part of TAMARA’s DNA. This year, we’re leaning deeper into creative partnerships rooted in design, working with artists, creatives, and brands who bring a distinct point of view.
Expect limited pieces, shared stories, and scarves that carry more than one voice within them... <3
3. More Storytelling (Beyond the Product)
Because what we wear always carries meaning...
Woven Words exists for a reason. This year, we want to tell more stories; not just about silk, but about women, memories, rituals, and identity.
Stories of how scarves are worn. Passed down. Rediscovered. Styled in unexpected ways. Stories that live beyond trends and speak to emotion, heritage, and self-expression.
If you’ve ever felt a personal connection to a piece you own, we want to make space for those stories, too. Email us!
4. More Forms of Silk Expression
For this one, we’re not setting expectations...
This year, we’re allowing ourselves to explore silk more freely, without needing to define the outcome too soon.
For now, we’re letting curiosity lead. And inviting you to be transported with us.
5. More Listening
Because TAMARA grows with you...
This year, one of our most important intentions is simple: to listen more.
To your feedback. Your ideas. Your experiences with our scarves. What you want more of, and what you don’t. TAMARA has never been built in isolation, and we want to keep that dialogue open, honest, and ongoing.
The Verdict...
Building a brand isn’t easy. Like any person, we’re constantly learning, evolving, and growing into ourselves. Every moment shapes us.
Thank you for being a part of this journey. For wearing our silk, for believing in what we’re building, and for helping shape what TAMARA becomes next.
Here’s to a year woven with purpose! ✨
