In this personal story, Sara, founder of TAMARA, shares how the brand’s name went from “I hate it” to “It’s perfect” and how a random suggestion from her mom turned into the cultural mashup that now represents everything TAMARA stands for (plus a little healthy baking nostalgia from her Covid days).

In this personal story, Sara, founder of TAMARA, shares how a cherished silk scarf from her grandmother sparked her creative journey.